/logos/
Intention revealing an identity through brands to stand out as a strong experience and relationship with us.
Logo is symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
/rationales/
Primary Logo
The logo look like alphabet “x” from our brand name “fluxt”, and the tag from the markup language. When combined in conjunction, we were able to form this beautiful logo. We hope the design of this logo capture our core values, especially modern and innovative. In order to drive value of our brand, we create this logo which represents a modern and inventive digital agency.
Wordmark Logo
Font that we used for this wordmark expose our modernity and passion. This kind of logo can be use for many action, depends on the needs.
Typed Logo
We created typed logo for our sub-brands, in hope to expose our main brand. All of our sub-brands, that would capture all of our service itself. This kind of logo has to use space between of the main brand and the sub-brands.
fluxt
/agency/
/agency/
fluxt
/studio/
/studio/
fluxt
/production/
/production/
fluxt
/software house/
/software house/
/variants/
The White Background Variant
The white background variant is used to demonstrate the actual size of a logo dimension. The actual logo has a margin of 64px to the X axis and a 48px to the Y axis.
The Black Transparent Variant
This is a transparent black logo without any background. This is the primary logo we use on our brands and media. Use this logo for a white or light background environment.
The White Transparent Variant
This is a transparent white logo without any background. This is the alternative logo we use on our brands and media. Use this logo for a black or dark background environment.
The Black Background Variant
The black background variant is used to demonstrate the actual size of a logo dimension. The actual logo has a margin of 64px to the X axis and a 48px to the Y axis.
/rules/
Don’t do this
Non-recommended utilization or editing colors of the logo can damage the essentials of its logo or brand development.
Change Color
Changing the color of the logo could undermine its brand essence. Better to do and use the recommended color to keep the consistency.
Mix Color
Implementing two different colors on our logo could undermine its brand essence as well, whether the one of color is our recommended color.
Gradient Color
Rely on gradients to create abstract imagery that’s not relevant and look like we were created without any thought in/to our brand.
Stroke Color
Do not make an outlined or stroked logo. Solid logo is our first-class citizen, so make sure to leave it solid as explained in the previous page.
Don’t do this
Non-recommended action on editing shape of the logo and wordmark. We believe this non-recommended action can damage the essentials of our brand.
The White Transparent Variant
This is a transparent white logo without any background. This is the alternative logo we use on our brands and media. Use this logo for a black or dark background environment.
The White Transparent Variant
This is a transparent white logo without any background. This is the alternative logo we use on our brands and media. Use this logo for a black or dark background environment.
The White Transparent Variant
This is a transparent white logo without any background. This is the alternative logo we use on our brands and media. Use this logo for a black or dark background environment.
